Richard Graap
Originator / Owner
Rick is our Founder, CEO and an inspired Creative. He started as a retailer then formed CDS. Working as a Creative Designer in the beginning he is now an expert in retail strategies, brand development and understanding the human element as it relates to the shopping experience. He helps retailers lay the foundation for their products using innovative planning and creative communication techniques; it is his passion.
Rick started Commercial Design Systems in his garage as a one-man operation. He has grown the company to what it is today by embracing empowerment and trusting his team every day. The grocery industry has been his life starting at a young age when he began growing and working all aspects of the retail store process to gain a deep knowledge of the industry at all levels.
Personally, when he is not consulting, he is always designing, enjoying the local wine industry and supporting his family.
Inspired. Retail Strategist. Brander. Creative… A Passion for Life.
