Location: Multiple locations in California and Nevada
Services: Retail Consultation, Design and Manufacturing
Raley’s has a long history as a successful grocery chain, however they have never taken the time to identify their brand as it relates to the consumer. We worked closely with them to extract and define their brand and translate it into a Consumer Relationship Guide that is changing the way consumers experience their stores. Applying that brand to the retail arena through décor and signage we have helped Raley’s convey their goals, core values and department differentiation to the customer as never before. Four regional color pallets provide some exciting twists to the décor and recognizes each area they serve has it’s own unique flair.